Thaís Pontes

Resume

Thaís Pontes is a journalist, problogger, works with content management and social media at Yahoo! Brazil

thais@dicadodia.com

JOB EXPERIENCE

Yahoo!
Position: Content manager
Period: February 2011 to currently
Description: Management of the content in Yahoo! Brazil’s entertainment sections, including Celebrities, Movies, Music, TV and Multimedia

ITHINK
Position: Social Media Planner
Period: September 2010 to February 2011
Description: Project manager of social media campaigns. In charge of interaction with influencers, conceptualization in social networks and media in blogs

Yahoo! Posts
Position: Editor of Yahoo! Posts site
Period: August 2009 to February 2011
Description: Yahoo! Posts is an editorial project that filters and recommends on a daily basis the best posts of a range of more than 100 blogs in Portuguese. In charge of maintaining posts, editing the page and coordinating the project during such period.

Capricho Magazine – Editora Abril (Publisher)
Position: Columnist
Period: July 2009 to November 2010
Description: Writer for the “TV Mania” blog

CUBOCC
Position: Social Media Manager
Period: September 2009 to April 2010
Description:
• In charge of content production and editing, creation and execution of actions in social media
• Preserved the image of strong brand names in social networks such as Orkut, Twitter, Facebook and YouTube, managing the fan pages, promoting actions and coordinating the monitoring
• Acted on the creation and coordination of moderators for cultural contests and promotions
• Participated in campaigns from briefing to conclusion
• Provided assistance to brands such as Rexona Women and Teens, Kibon, Knorr and Close Up

Talk Agency
Position: Social Media Manager
Period: June 2008 to September 2009
Description: Creation and development of actions in social media. Also in charge of content production and written material for advertisement

iG – Internet Group
Position: Editor of Teen Content
Period: August 2005 to June 2008
Description:
• In charge of editing and updating content for the web portal’s Teen section
• Production of articles and special topics
• Analysis of traffic growth in tools such as Predicta and Webtrends
• Producer and reporter of web TV series
• Working extra hours (including night shift) while in charge of updating iG portal’s homepage
• In charge, for six months (in 2006), of updating and editing the journalism section named “cidadão Minha Notícia” (News for citizens)

Gazeta AM
Position: Sports reporter
Period: September 2004 to February 2005
Description: Narration and reporting in the radio show “No Vestiário” (Inside the Locker Room), in Gazeta AM

EDUCATION

Faculdade Cásper Líbero – São Paulo (Faculty)

Bachelor’s Degree in Journalism – completed in 2007

Fundação Armando Álvares Penteado – FAAP – São Paulo (Foundation)

Graduate degree in Argumentation and Screenwriting – dropped in the second semester

English fluent

ACADEMIC ACTIVITIES

Author of the nonfiction book “Bola de Neve, Uma Avalanche na Fé” (Avalanche of Faith), as a final term paper for Journalism School in Fundação Cásper Líbero. It is a book inspired by the New Journalism: the author infiltrated the Church “Bola de Neve”, managed to go along as a churchgoer for a year, and then reported her experience